Francesco founded his studio in 2017 in Milan, where he carries out a design approach aimed at pureness and innovation, seeking an uncontaminated harmony of objects through a clear and essential design emphasizing the product’s textural, physical and conceptual qualities.
Innovation is pursued carrying on a continuous research on materials, technologies, finishing (new and traditional) and their possible uses, then, working on the product’s archetypes and meanings, new formal expressions are found.
The final project’s consistency is gained integrating completely material, technology, finishing, form and meaning.
Francesco carried out his studies at the Milan Politecnico, where he achieved, with flying colours, the magistral degree in Innovation Design, and at the Design Acadamy in Eindhoven. He started his working experience during his first years at university.
In London he consolidated his career as product designer, working in internationally renowned studios and agencies. Working in these studios he had the opportunity to create projects for some of the most renown design brands and some of the most important multinational companies tied to innovation, getting familiar with a broad range of materials, production technologies and product types, granting him the competence of proposing his own idea of design.